Ngokutsho kwengxelo yakutshanje yeTeleborsa, iBritish American Tobacco (BAT) yaseItali ibambe umsitho omkhulu wokuphehlelelwa eMilan, ityhila ngokusesikweni isixhobo sayo esitsha secuba, iglo Hilo. Ichazwa ngokusesikweni njenge "revolution yetekhnoloji kwicuba elishushu," le mveliso ayibonisi kuphela iikhatriji zecuba ze-100% zamaTaliyane kodwa ikwatyhila iqhinga le-BAT lamabhongo kwimarike yase-Itali{3}}utyalo-mali olungaphezu kwe-€500 yezigidi kwisithuba seminyaka emihlanu, ukongezwa kokuphela kwayo entsha-uhlobo olu-1 lwesiseko semveliso yecuba kunye nesiseko semveliso yecuba yehlabathi. La manyathelo ajolise kwizinto ezinokubakho kwimarike yasekhaya kwaye akhawulezise ukuthunyelwa kwempahla kumazwe angaphandle kwihlabathi.
1. Ukuqaliswa kwemveliso entsha: I-Italiya iba yenye yeemarike zokuqala kwihlabathi, kunye{1}}neekhatriji zecuba ezenziwe kweli lizwe.
Njengenyathelo eliphambili le-British American Tobacco (BAT) kwimarike entsha yecuba, ukuqaliswa kwe-glo Hilo kunokubaluleka okuninzi. Ukususela kumbono wemveliso, ii-cartridges zayo ze-100% zenziwe e-Italy, ziqhubeka nokuzibophelela kwe-brand "kwikhwalithi yendawo." Ngokwembono yemarike, i-Itali lelinye lamazwe okuqala kwihlabathi jikelele ukwazisa inkqubo yendalo yesi sixhobo kwi-BAT Group, ebonisa ukubaluleka kobuchule bayo obungundoqo.
Ukukhethwa kweItali njengemarike engundoqo akukho ngozi. Ngokuka-Fabio de Petris, i-CEO ye-BAT yase-Italiya, imarike yecuba entsha yase-Italiya ikhule ngokugqithisileyo{1}okwangoku, malunga nesinye{2}}sesithathu sabathengi base-Italiya sele besebenzisa iimveliso zecuba ezitsha, umlinganiselo ongaphezulu kakhulu kumndilili waseYurophu. Iinkcukacha zibonisa ukuba inani lilonke labathengi abatsha becuba eYurophu limalunga nezigidi ezingama-30, kwaye i-Itali iyodwa ithatha izigidi ezingama-25. Esi siseko sikhulu somsebenzisi kunye nokwamkelwa okuphezulu kwenza kube "yindawo yovavanyo efanelekileyo" yokuqaliswa kwemveliso entsha.
2. Ukunyuka kwamandla okuvelisa: Ukutshala i-500 yezigidi ukwandisa imveliso ngemigca ye-16, isiseko se-Trieste siba yindawo engundoqo.
Ukuxhasa imveliso enkulu kunye nokuthunyelwa ngaphandle kweglo Hilo kwihlabathi jikelele, iBritish American Tobacco (BAT) yayisele icwangciswe kwangaphambili malunga nomthamo wemveliso. Ngo-2023, iqela lavula isiseko salo semveliso yehlabathi kuphela esinikezelwe kwiimveliso ezintsha zecuba e-Trieste, e-Italiya, kwaye layila isicwangciso sotyalo-mali seminyaka emihlanu -esingaphezu kwe-500 yezigidi zeedola.
Kutshanje, eli qela liye labhengeza ukongezwa kweendlela ezili-16 zokuvelisa icuba elishushu kwisiseko, ngokukodwa iqonga leglo Hilo. Enyanisweni, isiseko se-evolution yamandla yayisele iqalile: ekuqaleni igxininise ekuvelisweni kweengxowa ze-nicotine zomlomo, ngoku iye yanda kwicandelo lecuba elitshisayo, lenza "i-multi{2}} i-coverage ye-category, i-full{3} yemveliso yekhonkco" isakhiwo. Okwangoku, iipowutshi ze-nicotine zomlomo ezisisiseko zibonelelwa kumazwe ali-14 kwihlabathi liphela, kwaye abasebenzi baye bakhula ngokuthe ngcembe ukusuka kwinqanaba lokuqala ukuya kubantu abangama-350. Ngemigca emitsha yemveliso ezayo kwi-intanethi, abasebenzi baya kuqhubeka besanda.
3. Ingqesho kunye nokuthunyelwa kwamanye amazwe: "inzuzo ephindwe kabini" eqhuba umjikelo woqoqosho lwasekhaya.
Utyalo-mali lweBritane yaseMelika yeTobacco (BAT) e-Itali ayisosigqibo nje seshishini; ikwafaka amandla kuqoqosho lweli. Ngokwesicwangciso, i-500 yezigidi zeerandi zotyalo-mali kwiminyaka emihlanu iya kudala ngokungathanga ngqo imisebenzi emalunga nama-2,700, ngelixa ngaxeshanye ivelisa izikhundla ezithe ngqo nezingathanga ngqo ezingama-600 ngokusebenzisana namahlakani asekuhlaleni, ukugubungela ulawulo, imveliso, kunye nekhonkco lokubonelela.
Ngexesha elide, indawo ye-Trieste iya kuba yi-BAT's "global export hub" yeemveliso ezintsha zecuba. Ngemigca emitsha yemveliso eli-16 esebenzayo, ukongeza kwimfuno yasekhaya yase-Italiya, isixa esikhulu seemveliso zeglo Hilo ziya kuthunyelwa kwimarike yehlabathi ukusuka apha, okomeleza ngakumbi ukhuphiswano lwehlabathi lwe-BAT kushishino lwecuba olushushu.
4. Ulwando lwehlabathi: Ukuqala eItali, kulandelwa yiPoland neSerbia.
Ukuphehlelelwa kweglo Hilo eItali linyathelo nje lokuqala ekwandiseni iTobacco yaseBritane yaseMelika. Ngokwezicwangciso ezichazwe ngaphambili, umgca wemveliso uya kungena ngokuthe ngcembe kwiimarike zasePoland naseSerbia.
Ngeemveliso ezintsha zecuba eziye zaba yinjini engundoqo yokukhula koshishino, i-British American Tobacco, ngokusebenzisa imodeli "yemveliso yasekhaya + ukuthunyelwa ngaphandle kwehlabathi," zombini zidibanisa iingenelo zayo kwiimarike ezikhulileyo kwaye zibeka isiseko sokwandiswa kwexesha elizayo kwiimarike ezikhulayo. Ukusungulwa kunye nokwandiswa kweglo Hilo kunokuba "yinto eguquguqukayo" kukhuphiswano lwayo kwimarike yecuba eshushu.
